Hasselblad updates 907X, CFV 100C modular cameras

GaryPageau
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Hasselblad has updated its 907X & CFV II 50C modular system to the 907X & CFV 100C, with a new 100-megapixel back-illuminated sensor, doubling the resolution of its predecessor, the 907X & CFV II 50C. The 907X & CFV 100C is combination is compatible with all XCD, HC/HCD, and Xpan lenses, uniting high optical lenses to produce the best image straight out of the camera. The Hasselblad 907X & CFV 100C has an MSRP of EUR €7,799 and USD $8,199. It is now available to order online.

The CFV 100C boasts 1TB of built-in storage space, making it the first modular camera with built-in storage capabilities, the company said. The 1TB of built-in storage space allows users to store up to 4600 RAW images directly on the camera. The 907X & CFV 100C weighs 120g less than the 907X & CFV 50C, making it the lightest, smallest and high-resolution medium format camera in the industry, claims Hasselblad. The reduction in weight enhances comfort during extended shoots, minimizing fatigue and contributing to improved stability for handheld photography.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.